Why would I reject someone who looks more glorious than a mountain, sounds more glorious than a rushing stream, smells more glorious than fresh air, feels more glorious than soft white sand, and tastes more glorious than honey . . . someone who is the greatest good of all good and more good than I can imagine?
When I reject someone like that, it is the worst bad of all bad and more bad than I can imagine. That is why Jesus had to die – not because God is mean, but because he really is glorious enough that rejecting him is deserving of such a death.